AN INVESTIGATION OF THE RELATIONSHIP BETWEEN COLOR AND EMOTION IN FICTIONAL SPACES THROUGH COLOR SCHEMES: BEETLEJUICE MOVIE

Abstract

The world is perceived through colors. The phenomenon of color is an essential part of life. Color is a component used for various purposes in design and cinema. One of these uses is to create affectivity. In this context, the relationship between color and emotion was investigated using the film Beetlejuice (1988) by auteur director Tim Burton. The hypothesis The color-emotion correlation that occurs within the scope of narrative in the fictional spaces of cinema can be associated with color schemes was tested. Content analysis and observation approaches from qualitative research methods were used in the study. The scene emotions were limited to the fundamental emotions in Plutchik's Wheel of Emotions, and these emotions were searched for in the scenes. The emotions of the main character were determined by the psycho-evolutionary theory of emotions, the narrative content and the character's facial expressions, and the dominant colors in the sequences were questioned through color schemes. Potential patterns between scene emotion and color schemes were investigated. As a result, while some patterns between color schemes and emotion were detected, no significant relationship was found. It is recommended that future researchers test the possibility of generalizing emotion to color schemes with different sampling and color detection tools. It is believed that the study will provide data on the emotion desired to be created in the space and present a different perspective on the designers' decisions about the use of color.