Representing the field of architectural representation: A Kraussian approach / A reproduction of semiotic square

Abstract

Architectural projection could be the most decisive kulturtechnik in modern architectural processes, from the Renaissance and the Enlightenment to the present. Indeed, it is the technique that makes architectural practice modern by grounding it on the medial field of intellectual-corporeal distinction and constituting an operational field that is parallel to the modern notion of projection (Heideggerian Entwurf ) that causes the dissolution of the ontology defined by a transcendental context. Architecture becomes a practice based on mediation (subject-agent-object), in which all its techniques (agents) are employed to project all mundane actions into the future. This text draws attention to the in-between area as an operational field where the kulturtechnik - a term employed by German media theory, particularly after the 1990s, as the fundamental element of the mediation - mediates and thus creates the differences, tries to represent the field itself as an operational ground for comprehensive interpretation of architectural representation, by following a Kraussian approach that allows us the hybrid conceptualization that the mediations require, reproducing the semiotic square. By reproducing the Kraussian diagram in the context of two categories, which are fundamental for the dissolution of classical ontology and therefore all the heterogeneous modern practices, such as architecture, it is aimed at mapping the expanded field of architectural representation to evaluate its mediations. In other words, this text aims to contribute to the literature by proposing a highly hybrid performative guide to evaluate architectural history and theory by mapping the mediations of architectural representation (its pragmatic, semantic, and syntactic hybridizations) in modern processes.